"While it may be true that 'Word of Mouth' can be the best advertising, never lose sight of the fact it can also be the worst." - Jef I. Richards*, Professor and Chair of the Department of Advertising & Public Relations at Michigan State University.
Join us for our January Power Lunch at Tibby's New Orleans Kitchen in Winter Park with featured Speaker Carole Holden of Gelmtree Advertising. Learn some tips and tricks to manage what people are saying about you and your business.
Carole Holden, known by clients and business associates as “The Media Fairy”, is the Founder, President and Chief Cook and Bottle Washer at Gelmtree Advertising, a company she created in 2005 after an award-winning career in advertising sales. The business is dedicated to helping small-business owners determine, design and execute affordable and efficient marketing programs. In the simplest of terms, that means they can look big without spending big. Her mantra is “Stop wasting money on advertising!” and she specializes in helping clients find the Goldilocks Zone of the right spending in the right places to reach the right people with the right message.
Carole is also a published author, with articles appearing in Business Week and Communications Pro, and has been a contributor to numerous other articles on marketing and advertising. She has also been interviewed and quoted in QSR Magazine, The Orlando Sentinel and several online publications. Carole’s company, Gelmtree Advertising, has been recognized by SCORE as a “Small Business Success Story” and was also selected to receive the South Lake Small Business Award, sponsored by Wal*Mart, in 2012.
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